Seven Ways to Get Your Pet Company in the Media

Innovative public relations ideas for pet companies can make considerable impact on their business. Getting your business included in the local newspaper or magazine, on the radio, or on television can be powerful.

Three types of stories can benefit your business:

• Stories or articles about your company, staff, service or product.
• Stories on your customers.
• Articles on a subject that quote you as an expert.

Here are seven public relations techniques to try:

1. Write an article about a current trend in pet health, and how to manage it.
2. Write a letter to the editor as a follow-up to a recent story.
3. Write a press release about a new piece of equipment or new service your company offers.
4. Write a dramatic news story about a local animal hero.
5. Develop a check list for good pet health.
6. Offer to be a guest on local talk radio or local cable tv channels.
7. Write a how-to article for rescuing wildlife.

By creating a relationship with local members of the media, you can offer them snippets of content to help fill their pages or time slots. Make yourself available for follow-up questions. 

Eventually, you’ll become the “go-to” source for stories about animal care.
Public relations takes considerable time and energy, but the pay offs can be big and positive press can be extremely valuable.

An organised media relations plan takes time to implement, but can reap great returns over the long term.