The
majority of media interviews are now conducted over the phone, not in person. So
how can you perform at your best during a phone interview, here's some tips:
1. Get out of your office. Don’t sit at your desk, where you can be easily
distracted by incoming emails, phone calls, and office visitors. Find an empty
room with no distractions, and tape a “Do Not Disturb – Interview in Progress”
sign on the door.
2. Bring your key messages - these should be in bullet points and maximum five. It's pivotal that you convey your key messages during an interview.
3. Get a headset. Telephone headsets are terrific gadgets for phone interviews. They allow you to use both of your hands to gesture—which adds emphasis to your voice—and frees you to shuffle your note cards or scribble a quick note.
4. Stand. You're are able to “think faster on your feet.” You also tend to project more authority, likely because pacing helps them use their nervous energy in a more productive manner.
5. Smile. When appropriate, that is. The reporter (and audience, for radio interviews) can hear your warmth radiating through the phone.
6. Use a landline. Speaker phones have inferior audio quality and can be a barrier to easy communication. Plus, reporters may think, “He’s too important to pick up the damn phone?” Same goes for cell phones—use them only when necessary.
7. Click, clack, repeat. Listen for the sound of typing on the other end; you may hear it when you say something that intrigues the reporter. That’s your cue to slow down and repeat what you’ve just said a second time, to help make sure the reporter has time to capture every word.
8. Do not rush - don't become nervous and rush through an interview.
9. Practice, practice, practice - do a run through or two before the interview with someone.
10. Bring it back to topic - often a discussion can move away from the main topic or maybe you just want something included. Just say, "can i include for your readers/listeners/viewers that the details are are on website petsaregreat.com.au"
2. Bring your key messages - these should be in bullet points and maximum five. It's pivotal that you convey your key messages during an interview.
3. Get a headset. Telephone headsets are terrific gadgets for phone interviews. They allow you to use both of your hands to gesture—which adds emphasis to your voice—and frees you to shuffle your note cards or scribble a quick note.
4. Stand. You're are able to “think faster on your feet.” You also tend to project more authority, likely because pacing helps them use their nervous energy in a more productive manner.
5. Smile. When appropriate, that is. The reporter (and audience, for radio interviews) can hear your warmth radiating through the phone.
6. Use a landline. Speaker phones have inferior audio quality and can be a barrier to easy communication. Plus, reporters may think, “He’s too important to pick up the damn phone?” Same goes for cell phones—use them only when necessary.
7. Click, clack, repeat. Listen for the sound of typing on the other end; you may hear it when you say something that intrigues the reporter. That’s your cue to slow down and repeat what you’ve just said a second time, to help make sure the reporter has time to capture every word.
8. Do not rush - don't become nervous and rush through an interview.
9. Practice, practice, practice - do a run through or two before the interview with someone.
10. Bring it back to topic - often a discussion can move away from the main topic or maybe you just want something included. Just say, "can i include for your readers/listeners/viewers that the details are are on website petsaregreat.com.au"
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