Baby Boomer Women - a pets bestest friend!

Boomer women and their pets – a relationship that definitely gets better with age!

Baby boomers are not only the fastest growing segment of pet parents, but also the largest spenders. 

Now, a recent survey conducted by reveals how deep a boomer woman’s love, concern for and dedication to their four-legged friend runs.

 

When boomer women were asked if they consider their pet to be “part of the family,” 100% responded “yes.” The survey also found that, of the respondents:

• 8% carry pet insurance – nearly double the average for pet parents

• 73% spend $50 or more per month on pet supplies – higher than the national average

• Top sources for learning about new products and services for their pet are: In-Store (61%), online research (53%) and friends (44%).

• Top “pet concerns” include:  
• Difficulty making travel plans because of their pet (54%)
• Cost of health care for their pet (48%) 
• Their pet’s comfort and safety while they’re at work (48%)
• Wanting to provide better nutrition and more opportunity for exercise for their pet (46%).

As the largest and most affluent pet-loving female demographic in the boomer women can prove to be a goldmine for brands that can effectively earn their trust and offer them practical and valued pet solutions.

So pet companies what customer segments are you targeting? Do you have a pet transport company?  Or Pet insurance? Or quality pet food? 

If so you need to be targeting female baby boomers.  The next question is do you know how to effectively and directly reach this specific audience?

The team at Four Paws PR are experts at this.  We know the pet markets and we know how to directly reach them and, importantly, convey our clients key messages.

Go to www.fourpawspr.com for further info.