Even Ice Can Differentiate Your Company

A recent post was about the importance of identifying your point(s) of differentiation (POD) to your competitors and, if they didn't exist, to create them. 

You have to stand out these days in order for your company to get noticed.  It's a tough market but with just a bit of creativity and lateral thinking you can develop specific differences about your business.

What if your are a run of the mill company that really just doesn't have a POD?  Well you better develop something unique, something unusual about your company.  Add on a special service, new product, something to make you stand out.

Here's an article about a bar in the US which has been really clever in differentiating itself against it's many close competitors.  An upmarket bar, just like the many bars in its neighbourhood, it was smart in promoting it's three types of ice.  Yes three types of ice.

Not many people know about the different types of ice that bars use, I do as during uni I worked in bars.  

But even knowing about this I have never heard of any bar using this as its POD.  Clever? Brilliant! 

Here's the article by Jonah Berger, Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. Cheers.

http://jonahberger.com/how-to-make-your-personal-brand-sizzle/#more-1834