Media to Reach Target Audiences

So you've identified your audiences, next  is researching what media directly reaches them. 

As nice as it may be to secure a media program, it is futile unless you're identified target audiences is reached by that media.

So whilst you might think it's a coup getting on morning television, unless your target audiences watch it, it's a complete waste of time.

Too often focus is, wrongly, placed on getting all and any media.  This is not strategic and it is not smart. Securing media coverage is very time consuming so it is crucial that you only focus on that media which reach your audiences.