New Advertising Categories added to Australian Pet Blogger Awards

The Australian Pet Blogger Awards are even bigger with advertising agencies now invited to enter the Awards.

Ad agencies can now enter three categories:

• Best Pet or Pet Related print advertisment
• Best Pet or Pet Related radio or television advertisement
• Best Pet or Pet Related Digital advertisement

This is an excellent opportunity for creatives and advertising agencies to be acknowledged and rewarded by the Australian pet industry which has an annual revenue of over $8 billion per annum.

Attitudes towards pet ownership has changed dramatically with nine out of ten pet owners considering their pets family and treating them as such. 
Nine of our ten pet owners consider their pets a member of the family and in the US 16 percent of car purchasers buy a car with the dog in mind.

With over 63% of Australian homes owning at least one pet, brands can’t ignore this major market. If advertising agencies don’t accommodate pet owners in their advertising and product development then they will miss valuable opportunities.

The automotive industry is ahead of most others and it should be considering that 16 percent of Americans buy cars with their dog in mind and the data is very similar in Australia.

Marketers have to get out of the mindset of how they may view pets. Owners have a completely different attitude and marketers have to get into the pet owners mind to be able to reach them effectively.

So Australian ad agencies - you have until 15 November to get your entries in.     Entries can be downloaded at http://fourpawspr.com/2013-pet-blogger-awards.html